2018年10月5日Comments are off for this post.

Indigo Award 《获奖者访谈》

Q:你叫什么名字?
王沛:Ada Wong

Q:你的电子邮件地址是什么?
A:master@xh-studios.com

Q:请介绍一下你自己和你所代表的公司
A:我是一名独立设计师,我的公司是2014年建立的,我为客户提供软件产品研发的视觉表现设计,这些产品包括了不同的硬件设备,涉及到不同的工业门类,但主要客户集中在IT产品的行列。同时我也是一名游戏设计师,比如这次获奖的作品就是为一个独立游戏研发所做的设计。

Q:你是如何成为一名设计师的?
A:自我天性的选择。从爱好到接受艺术教育,然后从事与之相关的工作,最后独立完成项目,水到渠成。目前我的工作地在中国的上海。

Q:你如何描述你的设计方法?
A:我非常注重设计法则。我认为设计不能只是天马行空的想象,而是需要建立在良好的理论基础和法则上去经行,所以我做设计首先会了解这个项目的最终表达是什么,然后选择与之相关的设计法则去进行。

Q:谁或什么对你的思维方式影响最大?
A:我喜欢社科类著作,特别时19世纪法国的一系列社科类著作。设计是我的工作,但我从来不希望自己除了设计之外,对其他的事情一无所知。感谢前人的思想光辉,这让我一直能够用冷峻的理智的去看待自己的工作。

Q:你目前对什么感兴趣?它是如何融入你的工作的?
A:我对很多事情都很感兴趣,并不局限在艺术与设计方面,爱好的多元化可以让设计师在构思一个项目时拥有不同的思维度,当别人只能从设计这一个维度时,我的大脑会从各个维度方向去评估项目的可能性,当然这其中也有对生活方方面面的体验。比如:我非常擅长与人沟通,也善于倾听,这让我可以很容易的得到客户的接受从而获得合作的机会。

Q:除了工作之外,你还热爱什么?
A:我热爱读书,主要是经济类,社科类,文史类,心理学方面的著作。同时我也会一点摄影,喜欢徒步。

Q:你听到的最好的建议是什么?
A:我获得的最佳经验往往都是我在工作中不断反思总结出来的,当然也有不少成功人士在书本中给与的经验,比如:不要在错误的人和事情上浪费时间,选择正确的人与之合作是成功的前提。

Q:作为一名设计师,你的创作过程有哪些步骤?
A:项目开始前的沟通是非常重要的,我从来不会在没有充分沟通的前提下开始工作,如果客户既没有充分沟通,也没有明确的想法,那么通常我不会去浪费时间。然后是市场调查和素材的收集,正式开始设计前,我会调查关于这个项目所有同类的市场竞品反馈,了解我们的对手是谁?它们有哪些优点和成功之处,缺点又是什么?这样能够在设计过程中避免很多问题。然后会查询目前在国际上最受欢迎的同类设计有哪些,以保障我为客户提供的设计图是跟得上时代前沿的。当这些工作全部做完后,我才会开始具体的设计工作,因为我已经知道设计的方向是什么了,应该如何去完成。

Q:当客户严厉批评你时,你会如何回应?
A:我很少遇到严厉的批评,因为我会在前期做充足的准备工作,包括去了解客户的性格:他为什么要做这个项目?他如何看待自己?如何看待他去做的事情?包括他如何看待设计师在这个合作关系中的角色等等……这其中很多事情可以在一开始就避免,通常不可挽回的矛盾往往是在最开始就掩饰彼此之间的价值观差异造成的,所以从一开始了解彼此的底线以及想法的差异很重要。

Q:您使用什么关键指标来跟踪设计的成功?
A:最重要的指标是客户的满意度,其次就是否具备时间的考验。很多设计也许当时看起来还不错,但随着时间推移,会渐渐看上去老旧过时,我希望我的设计哪怕过了很多年再看,依然有值得欣赏的地方。

Q:你如何了解最新的设计趋势?
A:我信息渠道主要来自各种不同的国际艺术社区所发布的新闻,以及国际各大奖项所颁布的获奖作品,同时还有部分艺术类杂志和期刊的报道。

Q:告诉我们你的作品中最好的设计。
A:没有最好的设计作品,因为设计标准是没有尽头的。如果非要说一个,我想这次获奖的作品算是我比较喜欢的一个设计吧,因为它看起来很独特,是我喜欢的那种有趣的设计形式。

Q:你如何在压力下保持创造力?
A:我并不完全依赖灵感,因为灵感是没有自律性的,甚至有时候是懒惰的代名词,在压力下创造力必然会受到影响,但这不是借口,重要的是设计师出适合的方案,也许它不是最具有艺术性的东西,但一定是最符合客户需要的东西。

Q:你最欣赏哪些品牌,它们如何影响你的工作?
A:我不迷信大品牌。很多时候我会在无意中发现有趣的设计,也许对方默默无闻,无人知晓。遇到这样的作品我会将它们记载在脑子里,形成大脑数据库,这样在今后的工作中能够成为潜移默化的构思。

Q:如果你不同意客户的反馈,你会如何处理?
A:我会先了解对方为什么会有这样的反馈,原因很重要,知道原因再采取不同的方法应对,当然如果客户提出的反馈是不符合设计原则的,我会说服对方并告诉他们我为什么会这样处理,我相信专业的力量。如果客户还要继续坚持,一意孤行,那么我会反省自己为什么当初会选择他做我的客户,这说明我选错了合作对象,我并不是完全只为金钱工作的设计师,我有我的原则。

Q:谁影响了你的美学和你的设计方法?
A:我接受传统艺术教育,所以西方古典艺术绘画对我影响很大,我也喜欢中国宋代艺术,那段历史的艺术表现代表了我个人在美学上的最高标准。

Q:你最喜欢的工作是什么?
A:我喜欢我现在从事的工作,它既让我不断的鞭策自己,反思自己,同时也给我成就感。

Q:你未来的个人和/或职业目标是什么?
A:我一直是个独立设计师,所以今后会把这份工作继续下去。我喜欢自由职业的工作方式,有点像古代的吟游诗人,你永远不会知道明天会发生什么事,会遇到什么样的设计项目,我喜欢未知。

Q:你最常用的行业工具是什么?你最喜欢的工具是什么?
A:我用PS,AI完成我的设计,有时候也会用手绘。

2018年10月5日Comments are off for this post.

Indigo Award 《Winner Interviews》

Q:What is your name?
A:Ada Wong

Q:What is your email address?
A:master@xh-studios.com

Q:Please introduce yourself and the company you're representing
A:I'm an independent designer. I established a company in 2014 to provide clients with visual design for software product development. At the same time, I'm also a game designer. For example, this award-winning work was designed for an independent game.

Q:How did you become a designer?
A:It's a natural choice because of my hobbies, art education, related work later on, and finally my own business. Currently I work in Shanghai, China.

Q:How would you describe your approach to design?
A:I pay attention to the principles of design. Design isn't unconstrained imaginations; rather, it's built on good theoretical bases and principles. Therefore, I will first understand what the project ultimately conveys, and then choose the design principles correspondingly.

Q:Who or what has been the biggest single influence on your way of thinking?
A:I enjoy reading literatures on social psychology, and I never want to limit my knowledge to design. I am grateful for the splendid thoughts recorded in these books, which have enabled me to work rationally and seriously.

Q:What are you currently fascinated by and how is it feeding into your work?
A:I'm interested in various things, not limited to art and design. The diversity of interests allows me to think from different perspectives when constructing projects. While others can only think from the perspective of design, I can evaluate the possibility of the project from different angles, including my life experience of course. For instance, I'm good at both communicating and listening, which make it really easy for me to be accepted by clients and get cooperation opportunities

Q:What are you passionate about besides your work?
A:I love reading, mainly in economics, social science, history, and psychology. At the same time, I also know photography and enjoy hiking.

Q:What’s the best piece of advice you have heard and repeat to others?
A:The best experiences I have gained are from my constant reflections during work, as well as from books by successful people. For example, don't waste time on the wrong people and things, and choose the right people to cooperate. This is a prerequisite for success.

Q:What are the steps of your creative process as a designer?
A:Communication before the project begins is very important. I will not start working without adequate communication. Then market research and material collection. I will investigate all feedback from similar markets of this project, understand who our competitors are, and their advantages and disadvantages. By taking these steps, many problems during the design process can be avoided. In the end, I will check the most popular similar designs in the world to ensure that the designs I provide to my clients are cutting-edge. When all these works are done, I will start the specific design work, because I have already known what the design direction is and how to complete it.

Q:How do you respond when a client gives you harsh criticism?
A:I rarely encounter severe criticism, because I will prepare well from the early stage, including an understanding of the client's character. Why he is doing this project, how he sees himself, how to think about what he is going to do, including how he views the role of the designer in this partnership, etc. Many things can be avoided at the outset, because often irreparable contradictions are caused by disguising the differences in values ??at the very beginning. Therefore, it's important to understand each other's bottom line and the differences in thinking from the start.

Q:What key metrics do you use to track your design’s success?
A:The most important indicator is customer satisfaction, and the second important one is endurance. Many designs look good when they are completed; but as time goes by, they will gradually lose their charm. I hope that my design will be appreciated even after many years.

Q:How do you stay informed about the latest design trends?
A:My information mainly comes from the news published by the international art community, winners' works of major international awards, as well as reports from some art magazines.

Q:Tell us about the best design piece from your portfolio.
A:There is no best design because design standards are endless. If I have to choose one, I think this award-winning work is one design that I like because of its interesting expression.

Q:How do you stay creative under pressure?
A:I don't rely entirely on inspiration, because inspiration is not self-disciplined, sometimes it even is laziness. Creativity under pressure is bound to be influenced, but this is not an excuse. What is important is to deliver a suitable solution. Maybe it is not the most artistic one, but it must meet clients' needs.

Q:What brands do you most admire and how do they influence your work?
A:I don't blindly believe in big brands. Sometimes I find interesting designs by accident, and maybe the designers are not famous. I will keep such designs in my mind and apply them to my work subtly.

Q:What’s an example of a project where you disagreed with the client’s feedback and how did you handle it?
A:I will first understand why clients have such feedback. The reason is very important, and I will take different approach based on the reason. Of course, if the feedback from the client is against the design principles, I will convince them by telling the reasons for my choice of treatment. I believe in the power of professionalism. If the client still persists, I will reflect on why I chose him to be my client in the first place, as this means that I have chosen the wrong partner. I am not a designer who only works for money. I have my principles.

Q:Who are the people who have influenced your aesthetics and your approach to design?
A:I received traditional art education, so Western classical art has a great influence on me. I also like Chinese art in Song Dynasty, which represents my personal highest standard in aesthetics.

Q:What do you enjoy most about your work?
A:I like the work I am doing now. It allows me to constantly stimulate and reflect, and gives me a sense of accomplishment.

Q:What are some of your personal and/or professional goals for the future?
A:I have always been an independent designer and will continue in the future. I enjoy the way of freelance work, a bit like a bard in ancient times. You never know what will happen tomorrow, what kind of design projects will come up. I like unknowns.

Q:What are the tools of the trade that you use the most? What's your favorite gadget?
A:I use PS and AI for my design. Sometimes I also choose to use hand-drawn.

2018年10月5日Comments are off for this post.

A’ Design Award 《每日设计师》

A' Design Award Competition
Designer Of The Day Interviews
2016 - 2017 Winner Interviews

Q:你能给我们介绍一下你作为设计师、艺术家、建筑师或创造者的经历吗?
AW:我在中国读艺术类大学,学习平面设计,本科学历。毕业后成为自由职业者从事平面设计、产品设计、游戏娱乐设计、插图设计的工作。

Q:你是怎样成为一名设计师的?
AW:成为设计师是我从小的梦想,是热爱的力量让我从事这份工作。

Q:设计时你的重点、技术和风格是什么?
AW:首先,我会听取客户的意见,明白需要做哪些工作。然后我会制定一套设计预案,包括创意、表现方式、市场反馈等。我使用电脑完成这些事,通过效果图或以往同类案例。获得客户意见后,在修改中不断的调整细节,最终达到设计目的。这其中最重要的是开发技术的实现,如果图纸不能用于实际开发,则失去了设计的作用。

Q:你在设计时会感受到什么情绪?
AW:在设计之前我首先会选择适合自己的项目,重要的是创意和执行,虽然设计的过程中难免会遇到难题,但最终完成时都会让我感到快乐满足,能够发挥才能就是幸福感。

Q:你的能力在哪些方面塑造了你作为设计师形象?
AW:我认为阅读非常重要,设计师需要通过书籍获得大量的知识,而不是仅仅将目光放在设计领域。我会阅读与教育、历史、宗教、哲学相关的书,以此了解不同的观点,这些会让人深刻的看待生活中发生的事。设计成就并不是人生的全部,它仅仅是生活经历的一部分。

Q:你的成长过程是怎样的?你将来有什么计划吗?你梦想中的设计项目是什么?
AW:我并没成功秘诀,仅仅是遇到困难没有放弃而已。我希望自己能够成为对人有帮助的设计师,特别是参与社会创新及公益相关的活动,用设计去告诉人们需要去关注的事情,比如:环境保护、贫困儿童教育、女性权益等等。

Q:你对刚开始从事职业生涯的设计师有什么建议?
AW:我强调热爱的重要性,一定要追随自己的心去选择职业。客户有时候不会尊重设计师的专业能力,轻易的否定提案,甚至会在商业活动中落入到对手的陷阱里……每到这个时候,就要想想当初为什么出发,寻找问题的根源,去正式它,解决它,这是一个战胜自我的过程。这种能力比设计技巧更重要。

Q:作为设计师,你对其他设计师、艺术家和建筑师有什么建议?
AW:我认为耐心是最重要的实践原则。从最开始彼此沟通,到听取意见,了解需求,再到设计过程中的反馈与修改,这些都需要有足够的耐心去完成。同时还要在整个过程中把控进度和节奏,就好像用心烹饪那样,最终让整个项目完成。

Q:你每天会做什么?
AW:我每天会花时间浏览网站新闻,了解今天正在发生的事情。如果有更多的时间,我就会选择阅读,或者玩会游戏,了解最新的游戏设计趋势。

Q:你如何追逐最新的设计趋势?设计趋势在多大程度上会对你起作用?
AW:我会了解最新的设计趋势,但并不会完全让自己跟随流行趋势并模仿它们。我会在设计中保留自己的审美,让设计带有属于我自己的那一部分。

Q:你如何知道一个产品或项目是否设计得很好?你如何定义好的设计?
AW:好奇心是我的标准,无论是什么类型的设计,都要能够引起人们的好奇,而不是看了之后感到平淡无味,人们见了会说:“这可真有意思!”,如果在此基础上还能够引起人们对一些问题的思索,那就更好了。

Q:你如何决定你的设计是否已经完成好了?
AW:商业设计并不是设计师个人意志的彰显,它需要满足客户的意志,只有找到这两者之间的平衡点时,我才会决定这个设计已经完成了。但有时候也会不得不做出退让,遇到这种情况,我会寻找到新的平衡点。

Q:你最好的设计作品是什么?
AW:虽然我是A奖平面设计获奖者,但我更多的时候是从事游戏娱乐设计,所以我有很多满意的游戏设计作品。曾经有一位艺术总监对我说:“你要像创造一个世界那样去创造游戏。”所以我在做游戏设计时就好像创造一个世界那样,这是最大的挑战。

Q:谁是你最喜欢的设计师?
AW:我喜欢中国古代的艺术家,特别是公元960年—1279年之间的艺术作品,包括绘画,书法,瓷器,玉器等,直到今天它们依然给我灵感,我有很多作品借鉴了古代人的美学智慧。

Q:你能告诉我们一些你的生活方式和奉行文化吗?
AW:我出生在中国,去过德国、奥地利、捷克和意大利,目前生活在上海。我深受中国古代艺术的影响,如果没有成为设计师,我会像古代隐士那样生活。上海是一个非常现代化且生活节奏快速的城市。在这里,设计有着庞大的市场需求。设计可以通过图形而不是语言传达出信息,它可以不需要翻译而让全世界的人通过图形的传达而了解彼此,所以好的设计不仅能够推动社会的进步,更能够增进全球共识。

Q:你能告诉我们更多关于你的工作文化和商业哲学吗?
AW:工作不是一件容易的事情,特别是像我这样的自由职业者。我有时候和伙伴一起,有时候则是我独立完成项目,我最看重合作者是否对设计职业有着深刻的认识。很多人拥有设计技巧,但对于设计师这个职业却认识不足。仅仅懂得怎么设计并不能成为一个好的设计师,还需要学习很多技术外的事物,特别是对商业的理解,从一开始到最后,设计师的每一个行为都是商业合作的组成部分。

Q:作为设计师、艺术家和建筑师,你对社会的慈善贡献是什么?
AW:我时常会去设计沙龙或论坛发表演讲,这些活动针对年轻的设计师,通过演讲帮助他们了解商业设计和职业规划,回答他们现场提出的问题。我也非常愿意参与到公益设计活动和人道主义项目,并且结识更多的朋友,彼此交流。

Q:当你参加A设计奖时,你有哪些积极的经历?
AW:参加A设计奖能够让我客观了解自己的设计水平,同时,也能看到了全球其他设计师们在做什么,他们取得的成就都给我很大的触动,他们的作品也带给我新的认知。A设计奖是一个开放、公平的平台,并且帮助设计师更好的解决商业合作中会出现的各种情况,如合同、定价与法律,这些都是其他设计奖项不具备的服务。除此之外,A设计奖也会获奖者提供新闻媒体的公关,作为获奖者,这一切都太棒了~

2018年10月5日Comments are off for this post.

A’ Design Award 《Designer Of The Day》

A' Design Award Competition
Designer Of The Day Interviews
2016 - 2017 Winner Interviews

Q:Could you please tell us about your experience as a designer, artist, architect or creator?
AW:I got my college degree in a fine art school in China and acquired a Bachelor’s Degree in graphic design. After graduation, I become a freelancer and work in graphic design, interactive interface design, electronic game design and illustration design

Q:How did you become a designer?
AW:To become a designer is my childhood dream. The power of ardent love gets me glued to the job.

Q:What are your priorities, technique and style when designing?
AW:For starters, I would listen to opinions of my clients before figuring out what I should do. Then, I would come up with a set of design preplans on creativity, expressive means, marketing feedback and such. I will pull off the work via a computer by referring to effect picture or similar cases before. After acquiring opinions of my clients, I would make constant adjustment on the details for amendment to reach my designing objective. What comes as the most important step is realization of the development technologies. If your graph paper can’t be used in practical development, it is devoid of its designing role.

Q:Which emotions do you feel when designing?
AW:Before designing, I would start by choosing a project that suits me, notably in terms of creativity and expressive ability. Though during the designing process, difficulties are inevitable, I would feel joyful and content when I got it finalized.To bring out your talent gives you a sense of happiness.

Q:What particular aspects of your background shaped you as a designer?
AW:I think reading is quite important. A designer needs to rack up ample knowledge through reading rather than restraining your vision to the designing realm. I would read books related with education, history, religion and philosophy to get to know different viewpoints, for it helps you perceive ongoing events in life in a profound way. Designing attainments are not your whole life. They are just part of your life experience.

Q:What is your growth path? What are your future plans? What is your dream design project?
AW:I don’t have any secret to succeed. Well,it’s just that I would carry on when I encounter difficulties. I just hope that I can become helpful designers, in particular I would deliver information to people about things I need to pay attention to by attending activities on social innovation and public welfare such as environmental protection, education on poor children, women’s rights and so on.

Q:What are your advices to designers who are at the beginning of their career?
AW:I would go for the important of passion. You’ve got to follow your heart when it comes to your career selection. Sometimes, customers would not show respect to a designer’s professional competence and would easily negate our proposals or would fall to the trap of a rival in business activities. When it happens, you have to think it over why you get started in the first place before finding the root of the problem facing it headon and working it out. The process of conquering yourself far outweighs the designing itself.

Q:You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
AW:I think patience is the most important principle of practice. Patience is required to pull it through, from the incipient communication, listening of ideas, learning of demands to the feedback and amendment of the designing process. You have to control the schedule and rhythm during the whole process. It’s something like cooking. Finally the whole project can be finished.

Q:What is your day to day look like?
AW:I would spend time viewing news portal to learn about what’s going on every day. If I have more time, I would read or play games. I would learn about latest style on game designing.

Q:How do you keep up with latest design trends? To what extent do design trends matter?
AW:I would learn about the latest style of designing, but I would not follow the trend altogether or do the copycatting. I would retain my aesthetic perception in designing so that my creativity can be found in my designing

Q:How do you know if a product or project is well designed? How do you define good design?
AW:Curiosity is my standard. For whatever type of designing, I intend to arouse people’s curiosity rather than giving them a mediocre impression. People would exclaim, ‘it’s quite interesting’ when they see it. It would be way better if it can trigger people’s ruminations on some issues

Q:How do you decide if your design is ready?
AW:Business designing is not manifestation of a designer’s individual will. It should satisfy customers’ willpower. Only after I got the balance point between the two points do I decide that the designing is finalized. But sometimes, I have to make concessions. In this case, I would hunt for new balance points.

Q:What is your biggest design work?
AW:I am the winner of A’ Graphics and Visual Communication Design Award but most of the time, I am engaged in electronic game design. Loads of my gratifying works are on game designing. An art director used to put it, ‘you have to create a game the way you create a world’. So when I do game designing, it’s like I am creating a world. It’s the biggest challenge to me.

Q:Who is your favourite designer?
AW:I fancy artists in ancient China, particularly art work from A.D 960 to 1279 covering drawing, calligraphy, porcelain, jadeware and so on. They still empower me with inspiration. I draw reference from the aesthetic wisdom of the ancient men in many of my works.

Q:Would you tell us a bit about your lifestyle and culture?
AW:I was born in China. I went to Germany, Austria, Czech and Italy. I now live in Shanghai. I am subject to the influence of art in ancient China.If I were not a designer, I may live a reclusive life like in the forest. Shanghai is a modernized city with fast living pace. It has a huge marketing demand for designing. Designing can deliver information with graphics rather than languages. It promotes understanding among each other through graphics without a translator. So good designing not just propels social progress, it can enhance communication between different cultures.

Q:Would you tell us more about your work culture and business philosophy?
AW:Work is tough, notably for a freelancer like me. I sometimes work with friends, and sometimes complete a project independently. I value whether my partners would have a profound knowledge on the designing career. Many people master designing skills but do not have adequate knowledge on the profession of designers. Only knowing of how to design would not make you a good designer. You have to learn more about things outside skills, particularly your understanding on business. From the very beginning to the end, all of a designer’s behaviors are constitutes of business cooperation.

Q:What are your philanthropic contributions to society as a designer, artist and architect?
AW:I would often deliver speeches in designing salons or forums targeting at young designers. The speech would help them learn about business designing and occupational planning. I would answer questions they propose on the spot. I am willing to attend public welfare activities and projects on humanitarianism. I would like to make more friends and engage in mutual exchange with them

Q:What positive experiences you had when you attend the A’ Design Award?
AW:Participation to A Design Award helps me objectively learn about my designing level. I can, at the same time,know what other designers in the world are doing. Their attainments register an astounding impression on me and their works bring me new cognition.A Design Award is an open and fair competition. It not just helps designers better address all sorts of conditions arising in business cooperation like contract, pricing and law. They are what other designing rewards are in short of. Moreover, A Design Award would provide public relations of news media. As a winner, all these are amazing.

2018年10月3日Comments are off for this post.

A’ Design Award 《获奖者访谈》

A' Design Award Competition
Design-Interviews
2016 - 2017 Winner Interviews

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ada Wong (AW) for A'Design Awards.

Interview with Ada Wong at Tuesday 2nd of May 2017

FS:你能告诉我们更多关于你的艺术和设计背景吗?是什么使你成为一名艺术家/设计师?你一直想成为一名设计师吗?
AW:是的,我从小的梦想是做一名设计师,设计是我与身俱来的使命,我的中学和大学都在艺术类院校念书。我目前做独立设计,从事与互联网项目相关的设计工作。

FS:你能告诉我们更多关于贵公司/设计工作室的情况吗?
AW:可以,上海翕和视觉设计事务所是我在2014年成立的公司,业务范围主要集中在互联网项目设计、游戏设计和品牌形象设计三个领域。互联网项目设计包括了网站,APP,软件系统等;游戏设计包括游戏概念设计;游戏场景、人物和界面设计。品牌形象包括LOGO设计和VI设计。

FS:设计对你而言意味着什么?
AW:上天赋予一个人才华,是为了让人彰显祂创造之能的荣耀,我不想辜负这样的恩赐,所以设计对我而言是真实自我的体现。

FS:你最喜欢设计什么样的作品?
AW:我喜欢朴素、简洁、同时具有美感的作品,观者能够从作品中读取到设计师的想法。

FS:你最喜欢的设计是什么,能告诉我更多吗?
AW:比如中国古代宋朝的艺术是我最喜欢的。那些公元9世纪的作品(公元960年—1279年),包括了绘画,瓷器,文字,特别是绘画,它们是艺术与设计的巅峰之作。

FS:你为公司做的第一件设计是什么?你最喜欢的材料/平台/技术是什么?
AW:我为公司做的第一件设计是一款游戏的概念设定,游戏设计也是我设计工作的一部分。

FS:你最喜欢的材料、平台或技术是什么?
AW:我比较喜欢数字艺术的表现形式,通过CG技术可以实现很多奇思妙想,也能很快的呈现出设计概念。笔纸也是很好的工具,绘画可以不受设备的限制,随时随地的表现创意。

FS:你什么时候最有创造力?
AW:夜晚。比起白天的工作,很多构思都是在夜晚独自思考完成的。

FS:在设计过程中你更注重设计的哪些方面?
AW:看重设计的精致与美感。“美”的概念对每一个人都是不同,与我而言,“美”意味着精简,去掉繁琐的装饰,保留最重要的形体。“不要堆砌”是我在设计中的一个原则,大量的效果堆砌往往是设计能力不足的虚弱表现。

FS:当你设计时,你会感受到什么样的情绪?
AW:我是非常理智的人,所以设计中不会有太激烈的情绪,更多的是用冷静的态度去完成设计工作。

FS:当你的设计实现时,你会感受到什么样的情绪?
AW:会有一瞬间感到”终于可以放松下来了”,同时也会有点成就感,但不会持续很久,这种状态很快就会过去。

FS:什么使设计成功?
AW:设计的成功并不完全是设计师的功劳。特别是商业设计,需要各个部门的合作和市场运作,设计师仅仅是不可或缺的一部分,但并不是设计成功的全部因素。

FS:当判断一个设计是好还是坏,你首先考虑哪些方面?
AW:如果只考虑设计本身,我会从设计美学的角度去衡量。但如果考虑到设计在工业产品和商业市场的投放,我会更多的看重实际的市场反应究竟如何,此时的标准不会是设计这一个维度,还要考虑用户使用,成本投入,市场运作,环境保护,以及回收利用的可能性,各个方面都达到一定的平衡,才是好的设计。

FS:从你的角度来看,设计师对社会和环境的责任是什么?
AW:我认为设计师应该是“引导者”而不是“服从者”。设计师有责任去引导整个社会对现实生活的审美追求。这需要设计师投入到各行各业中,通过设计告诉大家什么是美好的品质,而不是一味的服从,在现实利益前放弃自己的立场,去做一些毫无品位投其所好的设计。

FS:你认为“设计领域”是如何演变的?设计的未来是什么?
AW:设计在未来会承担更多的社会责任,因为设计能够跨越文字与文化的隔阂,人们可以通过设计上的传达而理解对方的意思。所以设计能让所有人彼此联系在一起,这种不用通过言语就能感受到的“美”会成为人类社会聚集团结的共识。

FS:你最后一次展览是什么时候?你想什么时候举办下次展览?
AW:我最后一次展览在大学时期,如果有可能,我希望随时能有新的设计展览邀请我参加。

FS:你作品的设计灵感来自哪里?你如何带来你的创造力?你的灵感来源是什么?
AW:作为设计师,作品收集是很重要的一部分,能够从别人那里得到很多灵感,但设计师最终所呈现出来的作品,一定带有个人生活经历的体现,是独一无二的。所以灵感的来源取自人生的经历。

FS:你如何描述你的设计风格?是什么让你探索这种风格,你的风格的主要特点是什么?你的设计方法是什么?
AW:我的设计风格总体偏向简洁和优雅。这并非来自刻意的探索,而是个性使然,我并不是一个喜欢复杂事物的人,喜欢安静,不喜欢喧嚣和繁琐,所以设计作品通常呈现出冷淡的气质,视觉上不会太过激烈和奔放。

FS:你住在哪里?你觉得贵国的文化遗产影响你的设计吗?在你的国家生活时,设计的利弊是什么?
AW:我来自中国。中国是有悠久历史的国家,历朝历代的艺术表现形式和风格都不一样,我最喜欢的是宋代艺术,特别是南宋艺术作品(公元1127-1279年),这些文化对我的设计思想有很大影响,但由于商业设计的限制,我并不能在工作中去展现这部分影响力。

在中国,设计师的工作是被动的,很多时候要将自己的想法收藏起来,按照客户的意图去完成一个设计,这当中最大的困难就是说服对方去选择更专业的设计方案。因为商业设计市场的不成熟,客户大多对设计师不信任,不愿意去深入了解设计师本人,同时也不看重专业设计的价值和作用。

FS:你如何与公司合作?
AW:我的工作是为客户公司提供专业的项目设计服务,合作从项目咨询开始,然后签订合同,包括主要合同与附件合同,支付首期设计费,在设计的过程中,有完整的设计确认流程,直到整个项目完成,最后做项目交接,档案保存,寄送设计费用清单等等……所有这一切都有一套完整的工作系统。

FS:你对公司和设计师合作有什么建议?企业如何选择优秀的设计师?
AW:我建议公司能够开放项目资源到设计市场,而不是仅仅将资源交给极少数的人,这样对双方而言都会有更大的选择空间,从而能形成良性的互动和竞争。企业选择设计师,除了成本维度外,更应该考虑设计师的经验和履历,以及项目投放市场后实际的反馈。好的设计师其成本必然比新人设计师更高,这一点应该成为所有企业的共识。

FS:你能谈谈你的设计过程吗?
AW:可以。首先我会了解客户的需求是什么,这一点很重要。其次我会为项目进行设计上的策划,拟定策划书,与客户共同探讨实施方案。达成共识后,会开始具体的设计工作,期间还需要随时反馈客户的意见,不断的调整纠正设计中的偏差,最终完成整个项目的设计。

FS:你最喜欢的5个设计项目是什么?
AW:最喜欢的?应该是下一个吧!

FS:你能描述你生活中的一天吗?
AW:和普通的上班族一样。吃早餐,挤地铁,到办公室查看邮件,设计项目,听取反馈意见,与客户谈判,商讨设计实施方案等等……

FS:你能为年轻设计师分享一些智慧的总结吗?你对年轻、崭露头角的设计师有什么建议?
AW:你必须热爱这份工作,如果不是真心热爱,会很难坚持下去,也很难有所成就,热爱与坚守是最重要的。

FS:从你的角度来看,你认为作为一个设计师有什么积极和消极的一面?
AW:做设计师最大的好处就是这是一份自己喜欢的工作。每当一个设计工作完成时,会有成就感。消极的一面则是由于设计市场的不成熟,设计师的主动性和设计意图会受到很大的限制,这无形中增加了设计的难度,在实际工作中难免会有挫败感。

FS:你在设计中的“黄金法则”是什么?
AW:少即是多。

FS:设计师最重要的技能是什么?
AW:我认为设计师最重要的技能不是设计能力,而是对人性的理解和对商业的洞察力。

FS:你在设计过程中使用哪些工具?工具箱里面有什么?如软件、应用、硬件、书籍、灵感来源等?
AW:我用PHOTOSHOP完成绝大多数的设计工作,偶尔会用其他的工具相互配合。

FS:设计有时是一项非常耗时的任务,你如何管理你的时间?
AW:每天我有4个小时大脑会处于巅峰状态,能高度集中精力的去做事情,我会把重要的事放在这个“黄金时段”,比如设计构思。另外4个小时,会处于放松的状态,通常处理更灵活的事,比如回复客户邮件。至于下班后,我就完全不会想工作上的事了。

FS:从头到尾设计一个项目需要多长时间?
AW:由于我的设计工作存在不同行业的跨界,所以不同的项目花费时间不一样,但我会把多数项目控制在4周以内(但不是绝对的)。

FS:作为设计师,你最常问的问题是什么?
AW:我会在与客户的谈话中,重复他们所说过的话,然后问一句:“我这样理解是正确的吗?”或者问:“我这样说你能理解吗?”

FS:你最重要的工作经历是什么?
AW:我做独立设计很久了,每一个项目经历都很重要。

FS:你的客户是谁?
AW:我的客户大多是中小型IT企业,或者创业公司,游戏研发公司。

FS:你最喜欢什么类型的设计工作?为什么?
AW:我一直希望能够参与到影视的前期概念设计中,特别是电影美术设计,希望能有合作的机会。

FS:你未来的计划是什么?你的下一步是什么?
AW:我未来的计划是要建立属于自己的客户渠道,创建个人的设计品牌,我认为未来的商业设计,设计师的品牌会成为客户选择的重要的考量,我并不打算以优惠的价格吸引客户,而是以个人的影响力来增加竞争力。

FS:你是团队工作,还是自己发展自己的设计?
AW:我是独立设计师,为发展自己的事业而从事设计工作。

FS:你有任何正在设计中的作品想谈谈吗?
AW:最新没有特别有趣的项目,如果有我会及时告诉大家。

FS:人们如何才能与你联系?
AW:欢迎浏览我公司的网站:www.xh-studios.com.也可以给我发邮件:master@xh-studios.com.推荐邮件联系。

FS:还有任何其他的你想涵盖,但还没有涵盖的问题吗?
AW:没有了,你们的问题非常深刻!

2018年10月3日Comments are off for this post.

A’ Design Award 《Winner Interviews》

A' Design Award Competition
Design-Interviews
2016 - 2017 Winner Interviews

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ada Wong (AW) for A'Design Awards.

Interview with Ada Wong at Tuesday 2nd of May 2017

FS:Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AW:Yes, I have dreamed to be a designer since the childhood. To me, design is a native mission, and I studied in the artistic middle school and university. Now, I am an independent designer for Internet-related projects.

FS:Can you tell us more about your company?
AW:Sure. I established Shanghai Xihe Visual Design Studio in 2014 that mainly focuses on Internet design, game design and brand image design. Internet design includes websites, APP and software systems; game design includes game concept design, scenes, characters and interface design. Corporate Identity includes LOGO design and VI design.

FS:What is "design" for you?
AW:When God gives a person talent, he wants to manifest the glory of his creation. I will not let him down, so design, to me, is to reveal the real me inside.

FS:What kinds of works do you like designing most?
AW:I prefer modest, simple and aesthetic works where viewers are able to see through the ideas of the designer.

FS:What is your most favorite design, could you please tell more about it?
AW:For example, I like the ancient arts in Chinese Song Dynasty best. The masterpieces in the 9th century (960-1279 A.D.), including painting, porcelain and literature, especially painting, were the greatest works in terms of art and design.

FS:What was the first thing you designed for a company?
AW:My first design for the company was concept design of one game, and the game design is also a part of my job.

FS:What is your favorite material / platform / technology?
AW:I like the representation forms of digital art better, and with CG technology, many novel ideas may come true and the design philosophy can be presented quickly. Paper and pen are also good tools. You can paint as you wish with no limitations, to present your creation at will.

FS:When do you feel the most creative?
AW:The night. Unlike the jobs in the daytime, many wonderful ideas were conceived during the nighttime when I am alone.

FS:Which aspects of a design do you focus more during designing?
AW:I focus on the delicacy and aesthetics of design. The conception of “art” varies from person to person. But to me, “art” means simplicity by chopping off the complicated decorations, to keep the most important part. “Don’t pile” is a rule in my designs, and many of effect stack is often weak performance of the design capacity.

FS:What kind of emotions do you feel when you design?
AW:I am very rational, so I will not fill my design with very strong emotions. Mostly, I do designing with a calm attitude.

FS:What kind of emotions do you feel when your designs are realized?
AW:There will be a brief instant of feeling “relieved finally” and I would have some feelings of success. But it won’t last long. The situation will pass by soon.

FS:What makes a design successful?
AW:Successful design should not be simply attributed to the designer, especially for commercial design, and it requires close cooperation and marketing efforts among various departments. Designer may be an indispensable part but not all of it.

FS:When judging a design as good or bad, which aspects do you consider first?
AW:If design is to be considered itself, I would like to measure from the perspective of design aesthetics. However, when the application of design in industrial products or commercial markets is involved, I think more of the actual response in market. Now, judgment should not be based on design itself, but more consideration should be given to the use, costs, market operation, environmental protection and possibility of recycling. It is a good design, when a certain balance is achieved among such factors.

FS:From your point of view, what are the responsibilities of a designer for society and environment?
AW:I believe that a designer should be “leader” other than “follower”. It is the responsibility of designers to lead social aesthetic pursuits for real life. To do this, a designer must engage himself in the industry and tell people what good qualities are. He should neither follow all the time and abandon his standing before immediate interests, nor flatter by some pointless works.

FS:How do you think the "design field" is evolving? What is the future of design?
AW:Design will take more social responsibilities in the future, because it can get over the barriers of words and culture, so that people can understand each other simply through design. Design links everyone. People can feel its unspoken beauty, which makes it a common understanding uniting the entire human society.

FS:When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AW:My last exhibition was at my university. If possible, I am always ready to join new design exhibitions.

FS:Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AW:To be a designer, it is very important to collect works of other designers and to learn from them, however, the final works of a designer are the reflection of his personal experiences and, therefore, unique. Inspiration comes from personal experiences.

FS:How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AW:My design style is generally concise and elegant. It is not what I deliberately intended but a reflection of my personality. I don’t like intricate things but would like to stay alone. I don’t appreciate noisy and complicated things, so my works tend to be somewhat aloof and will not be visually intense or bold.

FS:Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AW:I am from China. China is a country with a long history and has very distinctive art presentation and styles in different dynasties. I like the arts in Song Dynasty best, especially those in the South Song Dynasty (1127-1279 A.D.). The culture has very profound influence on my philosophies of design, however, as a result of restrictions in commercial design, I cannot demonstrate such influence in the work.

In China, designers work very passively and have to cover up their ideas on many occasions and complete the design as intended by the customer. The biggest challenge is to convince the customer of a plan that is more professional. Because of immature commercial design market, customers do not have much trust on designers and are unwilling to know them better. Besides, they do not think much of the values and roles of professional designs.

FS:How do you work with companies?
AW:My job is to provide the customer’s company with professional design services. Cooperation starts with consultation, and then signature of contracts including the master contract and ancillary contract. Then, the customer pays the initial design cost. We have complete confirmation procedures during the design process till the completion of the project and its delivery. Then, all documents are archived and delivered and bills of design fee are posted ... all of these are subject to a complete work system.

FS:What are your suggestions to companies for working with a designer? How can companies select a good designer?
AW:I suggest that companies should open their project resources to the design market, other than simply giving the access to resources to some particular persons. By doing this, both sides will have more choices and positive interaction and competition will be established. When selecting designers, in addition to costs, companies should also consider the experiences and background of the candidate designer, as well as real feedback from the market when the project is launched. A good design inevitably costs more, which should be a common sense among all companies.

FS:Can you talk a little about your design process?
AW:Sure. Firstly, I would try to understand exactly what the customer needs. This is very important. Secondly, I will do design planning for the project and draft a work plan and discuss with the customer on its implementation. The detailed designing process will start after agreements have been reached. In this process, I need to get feedback from customers from time to time and realign my design continuously before the final completion of the project.

FS:What are 5 of your favorite design items at home?
AW:My favorite? Maybe the next one!

FS:Can you describe a day in your life?
AW:Like an ordinary office worker. Breakfast, subway, e-mail checking at the office, project design, debriefing, negotiation with customer and discussion on implementation plans...

FS:Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AW:You must love this job, or otherwise, you can hardly hold on to it and make something. Passion and perseverance are of the greatest importance.

FS:From your perspective, what would you say are some positives and negatives of being a designer?
AW:The best thing of being a designer is that you can do what you like. When a design is completed, you can feel the pride. For the bad side, because the design market is not yet mature, designers’ initiatives and intents are very limited, and this adds to the difficulty in designing. You may feel some sense of failure in the actual job.

FS:What is your "golden rule" in design?
AW:Less is more.

FS:What skills are most important for a designer?
AW:I believe what really matters to a designer is not his skill, but his understanding of personality and insight to commerce.

FS:Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AW:I do most of my job on PHOTOSHOP and occasionally some other tools as assistance.

FS:Designing can sometimes be a really time consuming task, how do you manage your time?
AW:I keep myself most active about 4 hours a day, when I can focus all my energy. I do my top priorities in this “prime time”, such as conception. For another 4 hours, I stay relaxed and do something that is usually flexible, such as replying e-mails to customers. After work, I get myself totally free from the job stuff.

FS:How long does it take to design an object from beginning to end?
AW:Since design is interdisciplinary, the time cost varies from project to project, but I will do my best to have most (not all of them) projects done in 4 weeks.

FS:What is the most frequently asked question to you, as a designer?
AW:I would repeat what I heard in meetings with my customer, and then ask “Do I understand it exactly?” or “Can you understand me?”

FS:What was your most important job experience?
AW:I have been working on this for a long time and every project mattered to me.

FS:Who are some of your clients?
AW:Most of my customers are small and medium-sized IT companies or starters or game developers.

FS:What type of design work do you enjoy the most and why?
AW:I always hope to join the early conceptual design for videos, especially film art design, and I am looking forward to such opportunities.

FS:What are your future plans? What is next for you?
AW:My future plan is to build my own customer channel and create personal design brand. I think, in future commercial design, the brand of a designer is a key concern for customers. I am not going to attract them by preferential prices, but to enhance competitiveness by increasing the personal influence.

FS:Do you work as a team, or do you develop your designs yourself?
AW:I am an independent designer and working for my own career.

FS:Do you have any works-in-progress being designed that you would like to talk about?
AW:There is no particular project in progress for the time being. If I have, I am happy to share.

FS:How can people contact you?
AW:Welcome to our company website: www.xh-studios.com
Or you can write me an e-mail at master@xh-studios.com, which is the way I prefer.

FS:Any other things you would like to cover that have not been covered in these questions?
AW:No, you have asked them all.

2018年10月3日Comments are off for this post.

A’ Design Award 《设计传奇》

A' Design Award Competition
Design-Interviews
2016 - 2017 Winner Interviews

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ada Wong (AW) for A'Design Awards. Interview with Ada Wong at Tuesday 2nd of May 2017

FS:你能告诉我们一些关于你的设计背景和教育吗?
AW:我毕业于武汉科技学院,艺术设计专业,学历本科,文学学士学位。

FS:是什么激励你设计,为什么你成为设计师?
AW:成为设计师是我从小立志的梦想,直到今天,我从没有想过从事其他行业。

FS:你自主选择成为一名设计师,还是被迫成为一名设计师?
AW:主动选择,从未改变。

FS:什么类型的设计是你希望能设计更多的?
AW:我的设计范围比较广。平面设计,互联网产品设计,商业插图,游戏概念设计都有所涉及,我喜欢不同的设计类型。

FS:年轻的设计师应该怎么做才能成为像你这样的设计传奇?
AW:我一直强调热爱与坚持,只有真心热爱才能在遇到困境时想尽一切办法去寻找解决方案,否则会很容易就放弃,所以永不放弃的前提是热爱自己的工作。

FS:优秀的设计师和伟大的设计师之间有什么区别?
AW:我不认为自己已经达到了伟大设计师的地步,我只是刚刚步入优秀设计师的行列,离伟大还有很长一段距离,所以我无法回答它们有什么差别,抱歉!

FS:是什么让一个好的设计成为一个好的设计,你如何评价好的设计?
AW:好的的设计评判标准不是独一的,有各个不同的维度,我会看重作品对市场的影响力,是否能够帮助客户的产品获得更多的竞争优势。如果设计不能服务于商业,创造商业价值,那仅仅只是艺术上的高度,而不是商业市场的高度。

FS:好的设计有什么价值?为什么每个人都要投资好的设计?
AW:好的设计能够给商品带来无以伦比的市场竞争力。特别是在中国,这是商业市场发展后产品研发的必然趋势。如果一件工业产品连基本的视觉美感都没有,很难想象会有受众群体去购买,所以设计是绝对值得投资的方向。

FS:如果你有时间,你会设计什么,你会为谁设计?
AW:我会做一些自己喜欢的设计或者绘画作品,仅仅为自己而作。

FS:你还没有实现的梦想计划是什么?
AW:我很想去南极摄影,这个计划一直没有实现。

FS:你成功设计的秘诀是什么?
AW:我设计成功的秘诀是与客户面谈!我并不接受第三方机构作为中间人去完成一个项目,由始至终,可能连客户的面都没见过。很多时候,决定设计成功与否的因素是在与客户当面交流中产生的,只有面谈才能够完整掌握对方的想法和立场,从而不断的调整谈判合作中的条件,如果没有面谈,设计工作仅仅是一种空泛的执行,也得不到客户该有的重视。

FS:谁是你的设计大师和传奇的灵感来源?
AW:古代的艺术大师会给我很多灵感和借鉴,我喜欢研究不同国家的文明和历史,从那些艺术作品中,能够获得很多新的想法。

FS:你喜欢哪个设计师的作品,你为什么喜欢他们?
AW:相比较某个设计师,我更喜欢的是作品本身。好的作品可能是由不同的人设计出来的,所以我的喜好并不会局限在某个特定的人或者团队身上。

FS:你最伟大的设计是什么,这个设计的哪些方面让你觉得它很棒?
AW:我还没有最伟大的作品,因为设计不是一件完全彰显自我意识的工作,很多时候我要退让和圆融的处理各方面关系,最终达到一种平衡。客户的需求不是为了凸显设计师的水平而存在,设计师要为他们服务,所以免不了在作品中都会存在遗憾,但更重要的是要让大多数人都喜欢这件作品,而不是仅仅设计师自己喜欢。

FS:人们如何提高自己成为更好的设计师,你做了什么?
AW:设计水品是能力的一部分,但不是全部,设计师更重要的是要懂得商业的需求,让作品符合多数人的期望。为此要更广泛的涉猎各种信息和知识,而不是仅仅是设计本身。

FS:如果你没有成为设计师,你会做什么?
AW:我可能会去竞选,筹款,演讲,拉选票,电视辩论……这是很有趣的事,我很想经历一次竞选的感觉。

FS:谁帮助你达到了今天的高度,谁是你最大的支持者?
AW:我的家人和朋友会关注支持我,但真正去奋斗的工作依然要靠自己。

FS:是什么帮助你成为一名伟大的设计师?
AW:我还没有成为伟大的设计师。如果说有什么因素让我可能成为伟大的设计师,那就是“想去成为伟大设计师”这个意念!

FS:在成为设计大师之前,你面临的障碍是什么?
AW:太多了,我对设计的理解还不够深入,我仅仅是从技术的角度在阐述设计,还没有达到心灵与灵魂的层次。我会在恶劣的商业环境面前妥协,我会有很多顾虑,我的心还没有达到极致的状态,我会左顾右盼,瞻前顾后,我离顶峰还很远……

FS:你认为设计师应该如何表达自己的作品?
AW:作品的表达最重要的是将信息明确的传达出去,在作品表达的过程中,信息的明确性要大于视觉的炫目感。因为最终需要给人留下深刻印象的是作品本身,而不是作品介绍。

FS:你的下一个设计项目是什么,我们对你未来的期望是什么?
AW:我不知道我的下一个项目会是什么?也许是品牌形象设计,也许是网站设计,或者软件系统设计,又也许是游戏概念设计,但不管是什么,我都会秉承专业的态度去面对。

FS:作为设计师,你的最终目标是什么?
AW:我希望能够通过设计让整个社会人与人的关系变得更加和谐,彼此之间通过艺术形式放下分歧,产生更多共同价值观的共鸣,从而促进社会的进步。

FS:如何像你这样成为一个受人期待的设计师?
AW:永远用专业的标准和态度要求自己,同时对自己的工作赋有责任感。

FS:你认为设计如何帮助创造一个更好的社会?
AW:我认为设计最大的用途在于为整个社会提供无需翻译的共同语言,人们可以通过图像了解彼此所要传达的信息,特别是每一个人都有责任去关注的信息,如环保、人权、动物保护、关于儿童、救济贫困,反对暴力等等……设计可以促进整个社会的进步,语言有的时候会产生隔阂,但图形的力量会更加直观并且具有冲击力,能够唤醒人们的思考。

FS:你目前正在做什么,让你特别兴奋?
AW:我是非常理智的人,即便做喜欢的事也会冷静的去完成。

FS:哪些设计项目你最满意的,为什么?
AW:到目前为止,每一个项目我都很喜欢,但我觉得更好的应该是下一个。

FS:在未来几年,你希望看到设计行业发生了哪些变化?
AW:我希望在未来设计能够真正成为人们生活的一部分,人们对产品的需求不再是实用与廉价,而是品味和享受,这会让设计市场拥有巨大的发展空间。

FS:你认为下一个的设计领域是什么?
AW:我认为下一个设计领域在虚拟现实技术和人工智能产品。这两个领域还有大量的设计空间有待挖掘。

FS:当你有一个新的设计项目时,你从哪里开始设计?
AW:一个成功的设计项目从沟通了解开始,为什么要做?该做些什么?而不是仅仅去做。

FS:你作为设计师的人生座右铭是什么?
AW:我是理想主义者,我的座右铭是:“即便明天生命就要结束,现在开始,依然不晚!”

FS:你认为设计决定的趋势还是趋势决定的设计?
AW:这是个有趣的问题。关于设计与趋势之间的关系究竟由谁主导谁,即便是设计师也会有不同的看法。我个人的意见是趋势决定设计。为什么呢?趋势是由工业技术的发展决定的,好比在服装设计中,新的技术会产生新的材料,而新的材料在成本降低后会通行市场,设计为市场服务就会使用新的材料从而成为新的流行趋势,在这个过程中,设计并没有独立在工业技术的发展之外,相反,设计是工业技术革新的衍生,所以趋势会决定设计的呈现。

FS:当你设计时,技术的作用是什么?
AW:技术并不是设计的最终的目的,技术仅仅是达到目的手段。就好像一条船与河流的关系,设计的目的是用船要过河,而不是站在船上研究船的特性,从而忘记了过河的目的。所以我使用技术并不会看重是否是最新的、最高端的、最流行的,而是看是否能符合设计的实际需要,达到最终的目的。

FS:在设计中,颜色、材料和环境的作用分别是什么?
AW:这三个要素的使用直接关系到最终的制造成本,很多时候设计师需要在客户所能提供的成本范围内去完成设计工作。选择什么样的颜色、材料,在什么环境下实现,都需要特定的选择,同时这也会影响产品最终的表现力,所以取得各方面的平衡非常重要。

FS:你希望人们对你的设计有什么要求?
AW:优雅和别致,感到生活的美好。

FS:当你看到一个新的伟大的设计或产品时,什么会进入你的脑海?
AW:伟大设计和作品要能够影响整个社会的发展,所以一个新的伟大设计一定要能够对社会产生正面的积极影响,我看重作品给社会带来的影响力。

FS:谁是你理想的设计搭档?你相信共同设计吗?
AW:我相信,虽然我还没有找到非常融洽的设计搭档,可一旦遇到,我能够建立起彼此相互理解,密不可分的关系。

FS:周围人对你的设计最大的影响是什么?
AW:不同人的想法能够让设计师跳出自身的局限去完成设计工作。专业有时候也会成为一种眼光的狭隘,而不同的想法可以破除设计师的固步自封,所以我会也关注别人的意见,然后用专业的技术手段去完成它。

FS:你读的哪些书对你的设计影响最大?
AW:我读历史、文学、社科类的书籍,还有艺术史的论述。这些都能让设计师对设计有更深刻的思考维度。

FS:你是如何发展作为大师设计师的技能?
AW:软件技能主要是在实际工作中学习,看书或者参加网络课程都可以学习到新的技能。

FS:如果不限制时间和空间,你想见到谁并与他讨论?
AW:我并不想真的去见到谁。因为设计师可以从作品中与创作者进行心灵的对话,如果彼此理解,作品就能沟通一切,如果不理解,见了面也会无话可说。

FS:你对所有奖项和认可感觉如何,是否很难出名?
AW:设计是一个金字塔行业,成名的只会是极少数人。奖项与认可仅仅只能说明设计师的水平达到了一定级别,但并不代表就站在了金字塔的顶端,如果一个人从事设计的初衷是成名,那么他很可能会感到失望。我喜欢奖项和认可,但这仅仅是对自己的激励。

FS:你最喜欢的颜色、地点、食物、季节、事物和品牌是什么?
AW:我喜欢紫色,最喜欢的地方是山林,爱吃中国菜,喜欢春天,好爱徒步和摄影。

FS:请告诉我们一个小回忆,一件有趣的事,在你作为设计师的过程中?
AW:我有时候会在不同的城市去做不同的项目,每到一个城市,我会去了解不同地域的风貌,这让我感到世界之大,无奇不有。比如:我曾经独自去山林探险,到了下午,天气骤变下起小雪,我一个人走了7公里,最终安全抵达目的地。没有人知道那天的山林有多么壮丽,除了我自己。

FS:是什么让你度过设计师的一天,你如何激励自己?
AW:工作当中很多时候会得不到客户的认可,但设计师需要客观的看待这个问题。商业设计需要各个部门的配合,很多设计不适合客户的需求,并不意味着作品本身不好。所以设计师要能够将设计与工作区别对待,认识到工作与设计之间的差别。我会对自己说:“这很正常,没什么!”

FS:你怎么看待未来,你认为在未来的1000年里会发生什么?
AW:哈哈,我们可以先回想一下过去1000年人来社会发生了什么变化,特别是近100年,人类社会的变化超过了以往的任何历史时期,所以未来的变化会更快,更出乎人的意料,我觉得1000年后,地球的城市文明会变成宇宙的星际文明。探索者1号和2号也许会带来好消息。

FS:请告诉我们任何你希望你的粉丝知道关于你的设计和其他任何事?
AW:我希望大家能真的来了解设计师究竟是如何为产品和项目提供设计服务,而不是想当然的认为设计是一件简单的事情。我也希望更多的人能够尊重设计师的专业意见,而不是将设计师看作一个简单的“服从者”,谢谢!

2018年9月23日没有评论

A’ Design Award 《Design Legends》

A' Design Award Competition
Design-Interviews
2016 - 2017 Winner Interviews

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Ada Wong (AW) for A'Design Awards. Interview with Ada Wong at Tuesday 2nd of May 2017

FS:Could you please tell us a bit about your design background and education?
AW:I graduated from the Art Design School of Wuhan University of Science and Engineering, undergraduate, as a Bachelor of Arts.

FS:What motivates you to design in general, why did you become a designer?
AW:I had that dream of becoming a designer since I was very young and have never considered any other job so far.

FS:Did you choose to become a designer, or you were forced to become one?
AW:I choose it positively as I always do.

FS:What do you design, what type of designs do you wish to design more of?
AW:I do all types of designs, such as graphic design, Internet product design, commercial illustrations and game concept design. I like different types of designs.

FS:What should young designers do to become a design legend like you?
AW:I always insist on passion and perseverance. As long as a person loves it from his true heart, he will do whatever he can to solve the problems he meets, otherwise, he may easily give up. The premise of perseverance is this passion for the job.

FS:What distinguishes between a good designer and a great designer?
AW:I don’t think I am a great master now. I am nothing but a newcomer to a good designer and there is still a long way to go, so I cannot tell their difference. Sorry!

FS:What makes a good design a really good design, how do you evaluate good design?
AW:A good design is judged by many criteria for various dimensions. I highly value the market influence of a design, and a good design should help customers win more competitive advantages. If the design fails to serve his business purpose and fails to create business value, it is only a good design in art, but not in commercial market.

FS:What is the value of good design? Why should everyone invest in good design?
AW:A good design can bring products with incomparable market competitiveness, especially in China. This is the inevitable trend in product development after the commercial market develops. If an industrial product does not have the least visual beauty, it is very hard to image that people will buy it, therefore design surely deserves the investment.

FS:What would you design and who would you design for if you had the time?
AW:I would make some design works or pictures that I like and make it only to myself.

FS:What is the dream project you haven’t yet had time to realize?
AW:I dreamed of taking some pictures in the Antarctic, but it is still a dream.

FS:What is your secret recipe of success in design, what is your secret ingredient?
AW:My secret is to talk to the customer face to face! I do not accept design projects with any third-party organization as a broker, because I would never see my customer throughout the design process. Most often, the success of design depends on face to face communication with the final customer, because only in this way, the designer is able to completely understand the ideas and standing of his customer, so that he can make necessary adjustments to the conditions in cooperation. Without face-to-face negotiation, design is a pointless job and cannot win attention from the customer.

FS:Who are some other design masters and legends you get inspired from?
AW:I get inspirations and references from many masters in the ancient times. I like studying the cultures and history of different countries and learn very novel ideas from their artworks.

FS:What are your favorite designs by other designers, why do you like them?
AW:I like the design works more than a particular designer. A good design may be from different persons and my personal preference will not be limited to any particular person or team.

FS:What is your greatest design, which aspects of that design makes you think it is great?
AW:I do not have my greatest design yet, because design is not a job one can fully manifest his personal wills. Sometimes, I have to make concessions and properly deal with the relations between different parties, to reach a balance. Customer’s needs are not to demonstrate the skills of the designer, but designers should serve such needs and have some regrets inevitably in the design works. More importantly, a piece of work has to be enjoyed by most of people, not the designer himself.

FS:How could people improve themselves to be better designers, what did you do?
AW:Design level is a part of capability, but not all, and, more importantly, a designer should understand the business needs of his design, so as to make it in line with expectations of the majority. For this purpose, extensive knowledge and information are required, other than the design itself.

FS:If you hadn’t become a designer, what would you have done?
AW:I may likely run for election, funding, speeches, canvass, attendance of TV debates…They are interesting and I would like to have a try.

FS:Who helped you to reach these heights, who was your biggest supporter?
AW:I may have attentions and supports from my family and friends, but what really matters is that I have to rely on myself and fight for it.

FS:What helped you to become a great designer?
AW:I am not yet a great designer. If something makes me a great designer, it must be the idea of “becoming a great designer”!

FS:What were the obstacles you faced before becoming a design master?
AW:There are too much. My understanding for design is not deep enough. I am doing the designing mainly from the aspects of techniques and have not come to the level of souls and hearts. I may compromise before poor business environments and have many concerns, and my heart has not yet become fearless. I will look around and have worries, and there is still a pretty long way to go...

FS:How do you think designers should present their work?
AW:The most important thing in the expression of design is to convey the information, in which clearly expressed information is more important than the visual attractions. Because it is the design itself other than its introduction that impresses people most.

FS:What’s your next design project, what should we expect from you in future?
AW:I have no idea what the next project is. Maybe a brand image design, or a website design or software system design, or game conception design. Whatever it is, I will face it in a professional way.

FS:What’s your ultimate goal as a designer?
AW:I hope my design helps to make more harmonious interpersonal relations in the society, so that people can put aside their disputes and share a common value, so that our society can move forward.

FS:What people expect from an esteemed designer such as yourself?
AW:One must be strict with himself by applying professional standards and attitudes and feel responsible for what he is doing.

FS:How does design help create a better society?
AW:I believe the best thing in design is to provide a common language that requires no translation, so that people can understand the information conveyed through the images, especially information that requires attentions from everyone, such as environment, human rights, animal protection, children, poverty relief and actions against violence ... Design helps to make a better society. Languages, sometimes, cause misunderstandings but images are more intuitive and create more impacts that call people for reflection.

FS:What are you currently working on that you are especially excited about?
AW:I am a rational man and always stay calm even when I am doing something I like.

FS:Which design projects gave you the most satisfaction, why?
AW:I like every project I have worked on so far, but the better one always belongs to the next one.

FS:What would you like to see changed in design industry in the coming years?
AW:I hope design will someday become a real part of people’s life. People do not focus on the practical use and cost effectiveness of products, but should focus more on tastes and enjoyment, which will make a great space for the market of design.

FS:Where do you think the design field is headed next?
AW:My next design is on VR and AI products. There is vast space that has been not developed at all in the two fields.

FS:When you have a new design project, where do you start?
AW:A successful design starts with communication, like why and what is going to do? One should not do it without asking.

FS:What is your life motto as a designer?
AW:I am an idealist and my motto is “Even life is going to end tomorrow, do it now because it is never late!

FS:Do you think design sets the trends or trends set the designs?
AW:This is an interesting question. There are even conflicting answers among designers to the question of which is dominating between design and trend.
I personally think that trend sets design. Why? Trend is decided by the development of industrial technologies, for example, in fashion design, new technologies produce new materials, and new materials, after they become affordable, will be widely adopted in the market. Since design serves the market, it uses the new materials and creates new fashions. In this process, design is never independent of the industrial technology development, but on the contrary, design is a result of industrial technology development. So, I believe trend decides the presentation of design.

FS:What is the role of technology when you design?
AW:Technology is not the ultimate goal of design, but simply a way to the goal. It is like the relationship between a boat and a river. Design is to cross the river by using the boat, but not to study the boat while standing on it and forget the goal of crossing the river. When we choose a technology, it does not matter whether it is the latest, the most sophisticated or the most popular one. We choose it as long as it agrees with the design needs and helps us to reach the final goal.

FS:What is the role of the color, materials and ambient in design?
AW:All of the three factors are closely related to the final production cost. Very often the designer has to do designing within a cost range preset by the customer. The selection of a particular color or material and the environment of realization depends on actual conditions and has influences on the final expression of the product, so the balance among various factors is of the greatest importance.

FS:What do you wish people to ask about your design?
AW:Elegance and uniqueness, to convey a beautiful life.

FS:When you see a new great design or product what comes into your mind?
AW:A great design should be able to shape social development and, therefore, it is certain to play positive roles in the society. I appreciate the influence of design on the society.

FS:Who is your ideal design partner? Do you believe in co-design?
AW:I do believe it, though I have not yet found my ideal partner. Once I find him, I can build a close and mutual understanding relationship with my partner.

FS:Which people you interacted had the most influence on your design?
AW:Ideas from another person help the designer to jump off his restrictions and complete the design. Being professional sometimes leads to a narrowed vision, and different ideas can set the designer free, so I also care about opinions of others and finish it in a professional way.

FS:Which books you read had the most effect on your design?
AW:I read books on history, literature and social science, as well as articles on art history. These help a designer to develop deeper thoughts on design.

FS:How did you develop your skills as a master designer?
AW:I learn the software skills in the actual jobs, by reading books or attending online courses.

FS:Irrelative of time and space, who you would want to meet, talk and discuss with?
AW:I do not have any particular person that I want to meet. This is because a designer can have a soul-to soul talk with another through his works. If they understand each other, communication is simple through the works, or otherwise, they have nothing to talk, even face to face.

FS:How do you feel about all the awards and recognition you had, is it hard to be famous?
AW:Design is an industry that has a pyramid structure. The famous people are always a small portion of the society. Awards and recognition only explain the current level of a designer but do not mean that he is at the top of the pyramid. If a person does designing simply for being famous, he may very likely be disappointed. I like awards and recognition, but they are nothing but self-motivation to me.

FS:What is your favorite color, place, food, season, thing and brand?
AW:I like purple, forests most, Chinese dishes, spring, walking and photography.

FS:Please tell us a little memoir, a funny thing you had experienced as a designer?
AW:Sometimes, I have projects in various cities and every time I come to a new place, I would like to learn its local characteristics. This makes me feel the vastness and all the wonders of the world. For example, I had once a forest adventure alone, but in the afternoon, then it changed suddenly and began to snow, so I had to walk 7 kilometers to a safe destination. No one else has a glimpse of the grandness and glorious view of the forest that day.

FS:What makes your day great as a designer, how do you motivate yourself?
AW:Very often, design fails to win recognition from the customer, but the designer should see it objectively. Commercial design requires coordination among many departments. Although many designs are not well aligned to customer needs, it does not necessarily mean that they are not good. Therefore, a designer must distinguish his design from work and understand their differences. I often say to myself, “It is pretty normal and does not matter!”

FS:What do you think about future; what do you see will happen in thousand years from now?
AW:We may look back at the changes to the society throughout the human history of over 1,000 years, especially changes in the past 100 years. The changes to human society were greater than any period in the history. We will see even faster changes in the future which may be more astonishing. I guess, in the next 1,000 years, the urban civilization on earth will become an interstellar civilization. Voyager1 and Voyager2 may well bring us good news.

FS:Please tell us anything you wish your fans to know about you, your design and anything else?
AW:I hope they can really understand how a designer serves the product and project, but should not take it for granted that design is a simple thing. I also hope people give more respect to professional opinions of designers, rather than see designers as “followers”.