Q：What is your name?
Q：What is your email address?
Q：Please introduce yourself and the company you're representing
A：I'm an independent designer. I established a company in 2014 to provide clients with visual design for software product development. At the same time, I'm also a game designer. For example, this award-winning work was designed for an independent game.
Q：How did you become a designer?
A：It's a natural choice because of my hobbies, art education, related work later on, and finally my own business. Currently I work in Shanghai, China.
Q：How would you describe your approach to design?
A：I pay attention to the principles of design. Design isn't unconstrained imaginations; rather, it's built on good theoretical bases and principles. Therefore, I will first understand what the project ultimately conveys, and then choose the design principles correspondingly.
Q：Who or what has been the biggest single influence on your way of thinking?
A：I enjoy reading literatures on social psychology, and I never want to limit my knowledge to design. I am grateful for the splendid thoughts recorded in these books, which have enabled me to work rationally and seriously.
Q：What are you currently fascinated by and how is it feeding into your work?
A：I'm interested in various things, not limited to art and design. The diversity of interests allows me to think from different perspectives when constructing projects. While others can only think from the perspective of design, I can evaluate the possibility of the project from different angles, including my life experience of course. For instance, I'm good at both communicating and listening, which make it really easy for me to be accepted by clients and get cooperation opportunities
Q：What are you passionate about besides your work?
A：I love reading, mainly in economics, social science, history, and psychology. At the same time, I also know photography and enjoy hiking.
Q：What’s the best piece of advice you have heard and repeat to others?
A：The best experiences I have gained are from my constant reflections during work, as well as from books by successful people. For example, don't waste time on the wrong people and things, and choose the right people to cooperate. This is a prerequisite for success.
Q：What are the steps of your creative process as a designer?
A：Communication before the project begins is very important. I will not start working without adequate communication. Then market research and material collection. I will investigate all feedback from similar markets of this project, understand who our competitors are, and their advantages and disadvantages. By taking these steps, many problems during the design process can be avoided. In the end, I will check the most popular similar designs in the world to ensure that the designs I provide to my clients are cutting-edge. When all these works are done, I will start the specific design work, because I have already known what the design direction is and how to complete it.
Q：How do you respond when a client gives you harsh criticism?
A：I rarely encounter severe criticism, because I will prepare well from the early stage, including an understanding of the client's character. Why he is doing this project, how he sees himself, how to think about what he is going to do, including how he views the role of the designer in this partnership, etc. Many things can be avoided at the outset, because often irreparable contradictions are caused by disguising the differences in values ??at the very beginning. Therefore, it's important to understand each other's bottom line and the differences in thinking from the start.
Q：What key metrics do you use to track your design’s success?
A：The most important indicator is customer satisfaction, and the second important one is endurance. Many designs look good when they are completed; but as time goes by, they will gradually lose their charm. I hope that my design will be appreciated even after many years.
Q：How do you stay informed about the latest design trends?
A：My information mainly comes from the news published by the international art community, winners' works of major international awards, as well as reports from some art magazines.
Q：Tell us about the best design piece from your portfolio.
A：There is no best design because design standards are endless. If I have to choose one, I think this award-winning work is one design that I like because of its interesting expression.
Q：How do you stay creative under pressure?
A：I don't rely entirely on inspiration, because inspiration is not self-disciplined, sometimes it even is laziness. Creativity under pressure is bound to be influenced, but this is not an excuse. What is important is to deliver a suitable solution. Maybe it is not the most artistic one, but it must meet clients' needs.
Q：What brands do you most admire and how do they influence your work?
A：I don't blindly believe in big brands. Sometimes I find interesting designs by accident, and maybe the designers are not famous. I will keep such designs in my mind and apply them to my work subtly.
Q：What’s an example of a project where you disagreed with the client’s feedback and how did you handle it?
A：I will first understand why clients have such feedback. The reason is very important, and I will take different approach based on the reason. Of course, if the feedback from the client is against the design principles, I will convince them by telling the reasons for my choice of treatment. I believe in the power of professionalism. If the client still persists, I will reflect on why I chose him to be my client in the first place, as this means that I have chosen the wrong partner. I am not a designer who only works for money. I have my principles.
Q：Who are the people who have influenced your aesthetics and your approach to design?
A：I received traditional art education, so Western classical art has a great influence on me. I also like Chinese art in Song Dynasty, which represents my personal highest standard in aesthetics.
Q：What do you enjoy most about your work?
A：I like the work I am doing now. It allows me to constantly stimulate and reflect, and gives me a sense of accomplishment.
Q：What are some of your personal and/or professional goals for the future?
A：I have always been an independent designer and will continue in the future. I enjoy the way of freelance work, a bit like a bard in ancient times. You never know what will happen tomorrow, what kind of design projects will come up. I like unknowns.
Q：What are the tools of the trade that you use the most? What's your favorite gadget?
A：I use PS and AI for my design. Sometimes I also choose to use hand-drawn.